NDK LAUNCH PINK OCTOBER

14 October 2016
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ndk-38Trust Hospital, in partnership with NDK Financial Services, is organising a free breast cancer screening for women. The screening is part of a breast cancer awareness campaign programme dubbed ‘The Pink October’.

As part of the campaign, the hospital in partnership with NDK is also embarking on a month-long education on causes, risk factors, diagnosis, management and prevention and early detection measures against breast cancer.

Activities lined up include educational talk on October 12 with market women at Osu and a free breast cancer screening.

On October 17, the team will move to Dansoman for a free screening and counselling and on October 19, staff of NDK  and the people of Osu would also benefit from the screening.

On October 26, the team will move to Tema.

Dr Darius Osei, General Manager, Medical Trust Hospital, said about 5,000 women are expected to be screened by the hospital at the end of the programme.

He said the focus of the hospital has always been preventive care, which they intend to pursue, stating, “We owe it a duty to our staff and clients to create the needed awareness in the communities they operate in.”

 

Dr Osei commended the management of NDK Financial Services for their partnership to create awareness on the dangers of breast cancer among women.

 

Kuorkor Ayisa, Deputy Managing Director, NDK Financial Services, said the partnership would put more emphasis on women health.

She said according to the World Health Organisation (WHO), despite the number of successes chalked by women over the past few decades, women still face many health challenges, and it is their duty to address some of them. The deputy director said breast cancer is one of the two most common cancers affecting women and early detection is key to keeping women alive and healthy. “It is for this reason that the management of NDK did not hesitate to bear the full cost when the Trust Hospital approached them,” she said.

 

Mrs Ayisa said the support forms part of NDK Foundation’s corporate social responsibility.